ZESTRA!

Feb. 7th, 2010 05:56 pm
2_perseph: (pin-up swinging)
We were just minding our business, [personal profile] mrsbean and I, watching television at some ungodly hour and thinking we could not laugh any harder over some truly cracked commercials, when a commercial for Zestra came on.

"Zestra helps you feel the way you used to feel when sexual arousal just happened, naturally, without doing anything, without thinking about it, without trying not to think about anything else."

It "assists" women in two ways: one by increasing blood flow to the genitals; and two by increasing sensation to the genitals.

Don’t ask.

Yet.

According to a director of sex health at the Philadelphia Graduate Hospital, they conducted clinical trials about 3 years ago. Only 20 women were monitored at that time, but with very, very promising results: For women with "known arousal disorder" it was 85% effective, and in their control group (women reporting no "arousal" issues) it was 95% effective.

So this Summer and Fall they’re going wide with 17 sites across the U.S. -- 200 women, all with "sexual dysfunction."

On a news report, the anchor points out that critics say just the act of applying the fluid would be enough to get anyone in the mood, to which the doctor being interviewed replies, "Zestra is a step in the right direction." Which I believe is a...fallacy in argument?

So what is ZESTRA??


Read on! )

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